Featured Article in Pro -- Naturescape Landscapers have proved that good business sense knows no boundaries. Bill Schwab is a veteran landscaper. While many of Naturescape's business is referral, marketing is still part of the company budget. Bill has found a few programs that work well for him. In this article he gives a couple examples.

1)Card Mailers: In most of parts of the country a pack of cards occasionally comes in the mail with offers from local businesses. "I know that alot of people consider that 'junk mail.' But this company always puts a coupon from a popular restaurant on top. Those 'buy one, get one free' dinner coupons get the packet opened." says Bill. He says the cards work so well for landscape because they have visual appeal; the front of the card has a color photo of one of his most unique projects in their own yard. The back of the card tells about Naturescape and its services.

2) Referral Incentives: Naturescapes rewards customers for referrals. These are "pre-qualified" prospects, so Naturescape saves money usually spent qualifying them. The rewards range from dinner certificates to paid vacations. Between his employees, his networking associates and his family, Bill thinks he surrounds himself with the people it takes to grow a successful business. Peace of mind is the best mindset of all.






As published in the Summer, 2004 issue of PRO Magazine